co-founder, CHIEF Creative director & Designer
As the creative director behind House Of Five Studio, Petra blends strategy, design, and storytelling to craft brands with impact. A multi-hyphenate creative, she thrives at the intersection of product design, brand strategy, and creative direction, refusing to fit into just one box.
With a background spanning branding, UX, and service design, Petra specialises in helping purpose-driven businesses refine their identity and scale with clarity. Her expertise lies in translating complex ideas into visually compelling narratives, ensuring every project is both strategic and creatively powerful.
Passionate about collaboration and problem-solving, Petra approaches each challenge with curiosity and a commitment to pushing creative boundaries. At House Of Five Studio, she has built a space where strategy meets artistry, helping businesses tell their stories with intention.
Outside of work, Petra enjoys running, long walks with her dog, Davy, and catching live music whenever she can.
Co-Founder, Director of Marketing & Strategic Partnerships
Bec leads digital strategy at House Of Five Studio, developing community-focused marketing that helps brands connect authentically with their audiences. With a research-driven approach, she blends creativity with data to craft engaging and effective content strategies.
With seven years of experience in content and digital marketing, Bec specialises in using extensive market research and both qualitative and quantitative analysis to shape content and keyword strategies. Her background in social anthropology informs her perspective on visual storytelling, ensuring every campaign is both meaningful and impactful.
Bec sees marketing as a balance of strategy and creativity—grounded in research but brought to life through compelling visuals and authentic narratives. She thrives on collaboration, working closely with clients to transform insights into engaging digital content.
Outside of work, Bec is a photographer and a dedicated maker, whether she’s sewing her own clothing design, experimenting with linocut printing, or capturing moments on her Fujifilm camera.
Creative Designer
As a Creative Designer at House Of Five Studio, Vaishakhi brings ideas to life with bold visuals, clever storytelling, and a sprinkle of design magic. She collaborates with purpose-driven brands to craft digital experiences that don’t just look great but truly connect with people.
With a background in UX/UI design, graphic design, and interactive installations, she loves blending aesthetics with functionality, because what’s the point of looking good if it doesn’t work? From branding and web design to user experience, she’s all about making things feel intuitive, engaging, and just the right amount of playful.
Vaishakhi believes great design is human-centered, collaborative, and always evolving. She thrives on problem-solving, experimenting, and pushing creative boundaries to bring fresh ideas to life.
When she’s not deep in design mode, you’ll find her cooking up something delicious, enjoying a sunny picnic, or attempting (and mostly failing) to learn the piano. She’s also a huge dog lover and firmly believes that life is better with good design, great food, and a few furry friends.
Social media manager and content creator
As the social media manager and content creator for House Of Five, Marcela is creative, adaptable and proactive. She helps make creative briefs into compelling content, design important graphics, come up with campaign ideas and more. She ensures that she approaches every project with passion and understanding.With experience also in graphic design and branding, Marcela has been able to use her mix of skills to help many different businesses over the years and make a positive impact.
Marcela finds true happiness in genuinely helping others achieve their vision and goals and she is very passionate about seeing final results and growth with her clients.
As well as being creative, Marcela is also a certified life and mindset coach guiding women back to their wholeness and power!
Photographer & Creative
Muzna Hatmi is a photographer, storyteller, and multi-hyphenate creative with a deep love for creating visual narratives and beautiful imagery. At House Of Five Studio, she captures everything from portraits to conceptual brand visuals, always seeking to balance creativity with authenticity.
A photographer since 2017, Muzna also runs MHAP Store, an art prints business, The Bridal Portrait, a conceptual wedding photography service, and MHAP Studio, a London-based photo studio. Having lived across five countries, she brings a global perspective to her work—one shaped by years of experience, a background in the Liberal Arts, and an endless quest for inspiration all around.
Muzna’s approach to photography is slow and intentional. She takes her time with each shot, allowing the story to unfold naturally. Her portraits are carefully composed and stylized, while her still-life and landscape work embrace a quieter, more observational pace. She believes creativity is at its best when given space to breathe—sometimes that means meticulously crafting a concept, and other times, it’s about waiting for the perfect unguarded moment.
Digital Copywriter
Arri works with House Of Five Studio as a digital copywriter bringing a fresh take to old ideas, new concepts, and niche topics. She loves getting into the weeds to help foster authentic storytelling, no matter the product.
As a postgrad, Arri got her start writing, researching, and creating content for small publications before branching off into freelance copywriting. She likes to take the time to understand the needs and goals of clients before she jumps into building out the narrative. Her most valuable skill? Becoming a chameleon; she can take on the voice of a brand in the blink of an eye – try not to miss it!
Arri’s philosophy when it comes to her work is built around a genuine understanding of a client’s needs. She wants the people she works with to feel comfortable enough to ask for a tweak here and there, no matter the size. She always invites clients on the creative journey with her and strives to help everyone understand that there’s more imagination inside of you than you think!
