3 Jun 2024
News
Introducing House of Five: A London-Based Brand Strategy Agency
Enter yet another brand strategy agency in London.
While the concept isn't exactly new, our model stands out.
House of Five (HoF) is a boutique brand agency. But what exactly does a ‘brand agency’ do for its clients? When we hear the buzzword, ‘branding’, we might think of all things visual; logos, typography, brand colours and more.
But a brand is SO much more than surface visuals.
House of Five is dedicated to guiding female, BIPOC, and marginalised solopreneurs on a transformative journey towards visionary branding & content. For HoF, branding encompasses mission, metrics, vision, goals, data-laden research and so much more. We offer our clients comprehensive branding services, starting with a thorough competitor and keyword research.
This approach shapes a long-term brand and content strategy that not only fosters success but also allows for authentic living. We work with women-, minority-, and LGBTQAI+-led businesses or allies because we believe that we can help them take up well-deserved space in the industry through their unique visions, values, and personalities, never having to compromise themselves in the process.
In 2022, House of Five began offering its services as a creative agency.
The inaugural launch of House of Five was a streamlined and focused approach, primarily concentrating on the visual aspects of branding. This approach was primarily driven by a foundational marketing strategy, designed to establish a strong visual identity for our clients.
Given that our creative team was solely composed of contractors, our abilities to execute large-scale projects and our overall scope of work were somewhat limited. This constraint on our resources presented challenges in expanding our creative capabilities to their full potential.
Thus, we started contemplating a broader approach and a team with a more diverse skill set.
So what’s changed since our 2024 relaunch?
Namely, our focus and offering.
We've shifted our focus towards established businesses, particularly those led by women, minorities, and those with intersectional or LGBTQIA+ identities. As a women-led business, we take pride in focusing our efforts on these groups. While we value our work and energy, we are committed to accommodating our clients' budgets when possible.
Our team has grown by one expert brand and content strategist - oh hey, Becca!
Now, we leverage the expansive skillsets of both Petra and Becca. Beyond visual branding, we provide comprehensive brand and content strategies, taking a phased approach that starts with in-depth keyword and competitor research. This research supports our content strategy and guides visual branding, offering our clients a competitive advantage over those who prioritise quantity over quality in their digital marketing efforts.
Alongside our branding and content strategy services, we also offer comprehensive website design. Thus, we present a complete end-to-end brand and content strategy, ensuring that all elements of your digital presence are cohesive, engaging, and designed to meet your business goals.
Our offering may have changed, but our vision remains the same.
We assist businesses led by women, minorities, and the LGBTQAI+ community in building authentic, timeless brands and quality content. Our goal is to highlight their unique essence, enabling them to thrive offline and make a lasting impact online. We aim to foster a digital world where value supersedes quantity, and life transcends work.
Embark on your brand and content strategy with House of Five today by filling out this questionnaire. Expect a response from us within a swift 1-3 business days.
We’ve created a comprehensive brand strategy workbook, available to our mailing list subscribers free for download. Sign up below and receive the workbook straight to your email inbox.