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Glossier. Skims. TALA. Your Brand Next 🔥 Take the Brand Archetype Quiz ➝
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Glossier. Skims. TALA. Your Brand Next 🔥 Take the Brand Archetype Quiz ➝
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Glossier. Skims. TALA. Your Brand Next 🔥 Take the Brand Archetype Quiz ➝
5.0 rating from 14 reviews
BRAND STUDIO FOR CULT-DRIVEN GROWTH
We help lifestyle brands scale with cultural clarity, growth systems, and long-term obsession.
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5.0 rating from 14 reviews
BRAND STUDIO FOR CULT-DRIVEN GROWTH
We help lifestyle brands scale with cultural clarity, growth systems, and long-term obsession.
↓
↓
5.0 rating from 14 reviews
BRAND STUDIO FOR CULT-DRIVEN GROWTH
We help lifestyle brands scale with cultural clarity, growth systems, and long-term obsession.
↓
↓
Our work has been seen in
Our work has been seen in
Our work has been seen in
Does your brand feel:
Misaligned
You're evolving - but your brand isn’t.
You're evolving - but your brand isn’t.
Muted
You have a story - but no one’s really hearing it.
You have a story - but no one’s really hearing it.
Unstirred
You’re attracting followers - but not building obsession.
You’re attracting followers - but not building obsession.
Uneven
Your taste is strong - your brand should be too.
Your taste is strong - your brand should be too.
love letters from our clients
"They have exceeded my expectations."
It has been so amazing to work together! House of Five are so organised, they do an incredible job and I’m already working on my next project with them. They have exceeded my expectations. Very content that I made the decision to work together with House of Five!
Elena Miller
Self-love expert, speaker, mentor, founder
"She took our vision and turned it into an amazing brand identity that fits perfectly."
I highly recommend House of 5 Studio - Petra really went above and beyond, making sure every detail was perfect. She took our vision and turned it into an amazing brand identity that fits perfectly. Petra is truly a perfectionist and delivers way beyond expectations!
Mimi Dean
Founder at Gleamie/Your Turn Collective
"They listened to me, […] designed a perfect logo for me, built up my homepage and did so much more."
House of Five has supported me since day 1 of building up my own business. As a sole proprietor with no special knowledge and experience of building up an own business including designing websites, and marketing, I was really happy to work with House of Five! They listened to me, helped me define my business goals and next steps (short- and long-term), designed a perfect logo for me, built up my homepage and did so much more. I recommend all their services, their professional way of working with people always focussing on the dreams and visions of their clients. You are great! Thanks for everything!
Nina Gärtner
Founder at Mine Wien
"Without them, LINDACE would definitely not be what it is today!"
We've worked with HoF since day 1 and we couldn’t be happier!
No matter what idea or vision we have for LINDACE, House Of Five always implements it super fast. They think their way into the topic and brand in no time and work proactively for the best possible outcome. Without them, LINDACE would definitely not be what it is today! They have definitely become a big part of the team and are indispensable. We have already recommended them to many other brands and have always received the greatest thanks.Linda Setzer
Founder of LINDACE
"I consider myself incredibly lucky to have found House of Five and Petra."
I consider myself incredibly lucky to have found House of Five and Petra. She was not only extremely professional and efficient but also wonderfully understanding of my timelines. Petra created a highly collaborative environment where I felt truly heard. She took the time to understand my vision and kept iterating until we achieved something far beyond what I could have hoped for. The visuals she designed were absolutely stunning, and the final result exceeded all my expectations.
I’ve already recommended Petra to all my friends who are building websites, and I suggest you work with her too. You won’t regret it!Lena Kul
Founder at /k:ul/
"I would work with Petra in every lifetime!"
When we came to Petra and House of Five, our vision wasn't clear, our progress wasn't linear, and our ask wasn't straightforward, which is every designer's nightmare. What came about was the actual dream, with Petra not only designing an authentic brand identity and executing a mobile and web-compatible site but a true collaboration in every sense. Our foundation stands for empowering creatives, and that vision could not have been articulated without Petra and her input. I would work with Petra in every lifetime!
Zoia Kozakov
Founder of Kozakov Foundation
"Without Petra, I don't think I would have ever managed to launch my first digital product."
One of my business goals was to develop the branding for my personal brand, Annabelle Stoeter. When I searched for potential companies to assist with this, I felt a strong misalignment with most of them because they all asked about my niche. Since I’m working on three completely different businesses simultaneously and, as a manifesting generator in human design, I am multi-passionate, I was relieved to find Petra. She was the only one who supported my authenticity and helped me create a personal brand from scratch—a brand that truly aligned with who I am.
Read more
Annabelle Stöter
Founder, Health & Purpose Coach
love letters from our clients
"They have exceeded my expectations."
It has been so amazing to work together! House of Five are so organised, they do an incredible job and I’m already working on my next project with them. They have exceeded my expectations. Very content that I made the decision to work together with House of Five!
Elena Miller
Self-love expert, speaker, mentor, founder
"She took our vision and turned it into an amazing brand identity that fits perfectly."
I highly recommend House of 5 Studio - Petra really went above and beyond, making sure every detail was perfect. She took our vision and turned it into an amazing brand identity that fits perfectly. Petra is truly a perfectionist and delivers way beyond expectations!
Mimi Dean
Founder at Gleamie/Your Turn Collective
"They listened to me, […] designed a perfect logo for me, built up my homepage and did so much more."
House of Five has supported me since day 1 of building up my own business. As a sole proprietor with no special knowledge and experience of building up an own business including designing websites, and marketing, I was really happy to work with House of Five! They listened to me, helped me define my business goals and next steps (short- and long-term), designed a perfect logo for me, built up my homepage and did so much more. I recommend all their services, their professional way of working with people always focussing on the dreams and visions of their clients. You are great! Thanks for everything!
Nina Gärtner
Founder at Mine Wien
"Without them, LINDACE would definitely not be what it is today!"
We've worked with HoF since day 1 and we couldn’t be happier!
No matter what idea or vision we have for LINDACE, House Of Five always implements it super fast. They think their way into the topic and brand in no time and work proactively for the best possible outcome. Without them, LINDACE would definitely not be what it is today! They have definitely become a big part of the team and are indispensable. We have already recommended them to many other brands and have always received the greatest thanks.Linda Setzer
Founder of LINDACE
"I consider myself incredibly lucky to have found House of Five and Petra."
I consider myself incredibly lucky to have found House of Five and Petra. She was not only extremely professional and efficient but also wonderfully understanding of my timelines. Petra created a highly collaborative environment where I felt truly heard. She took the time to understand my vision and kept iterating until we achieved something far beyond what I could have hoped for. The visuals she designed were absolutely stunning, and the final result exceeded all my expectations.
I’ve already recommended Petra to all my friends who are building websites, and I suggest you work with her too. You won’t regret it!Lena Kul
Founder at /k:ul/
"I would work with Petra in every lifetime!"
When we came to Petra and House of Five, our vision wasn't clear, our progress wasn't linear, and our ask wasn't straightforward, which is every designer's nightmare. What came about was the actual dream, with Petra not only designing an authentic brand identity and executing a mobile and web-compatible site but a true collaboration in every sense. Our foundation stands for empowering creatives, and that vision could not have been articulated without Petra and her input. I would work with Petra in every lifetime!
Zoia Kozakov
Founder of Kozakov Foundation
"Without Petra, I don't think I would have ever managed to launch my first digital product."
One of my business goals was to develop the branding for my personal brand, Annabelle Stoeter. When I searched for potential companies to assist with this, I felt a strong misalignment with most of them because they all asked about my niche. Since I’m working on three completely different businesses simultaneously and, as a manifesting generator in human design, I am multi-passionate, I was relieved to find Petra. She was the only one who supported my authenticity and helped me create a personal brand from scratch—a brand that truly aligned with who I am.
Read more
Annabelle Stöter
Founder, Health & Purpose Coach
love letters from our clients
"They have exceeded my expectations."
It has been so amazing to work together! House of Five are so organised, they do an incredible job and I’m already working on my next project with them. They have exceeded my expectations. Very content that I made the decision to work together with House of Five!
Elena Miller
Self-love expert, speaker, mentor, founder
"She took our vision and turned it into an amazing brand identity that fits perfectly."
I highly recommend House of 5 Studio - Petra really went above and beyond, making sure every detail was perfect. She took our vision and turned it into an amazing brand identity that fits perfectly. Petra is truly a perfectionist and delivers way beyond expectations!
Mimi Dean
Founder at Gleamie/Your Turn Collective
"They listened to me, […] designed a perfect logo for me, built up my homepage and did so much more."
House of Five has supported me since day 1 of building up my own business. As a sole proprietor with no special knowledge and experience of building up an own business including designing websites, and marketing, I was really happy to work with House of Five! They listened to me, helped me define my business goals and next steps (short- and long-term), designed a perfect logo for me, built up my homepage and did so much more. I recommend all their services, their professional way of working with people always focussing on the dreams and visions of their clients. You are great! Thanks for everything!
Nina Gärtner
Founder at Mine Wien
"Without them, LINDACE would definitely not be what it is today!"
We've worked with HoF since day 1 and we couldn’t be happier!
No matter what idea or vision we have for LINDACE, House Of Five always implements it super fast. They think their way into the topic and brand in no time and work proactively for the best possible outcome. Without them, LINDACE would definitely not be what it is today! They have definitely become a big part of the team and are indispensable. We have already recommended them to many other brands and have always received the greatest thanks.Linda Setzer
Founder of LINDACE
"I consider myself incredibly lucky to have found House of Five and Petra."
I consider myself incredibly lucky to have found House of Five and Petra. She was not only extremely professional and efficient but also wonderfully understanding of my timelines. Petra created a highly collaborative environment where I felt truly heard. She took the time to understand my vision and kept iterating until we achieved something far beyond what I could have hoped for. The visuals she designed were absolutely stunning, and the final result exceeded all my expectations.
I’ve already recommended Petra to all my friends who are building websites, and I suggest you work with her too. You won’t regret it!Lena Kul
Founder at /k:ul/
"I would work with Petra in every lifetime!"
When we came to Petra and House of Five, our vision wasn't clear, our progress wasn't linear, and our ask wasn't straightforward, which is every designer's nightmare. What came about was the actual dream, with Petra not only designing an authentic brand identity and executing a mobile and web-compatible site but a true collaboration in every sense. Our foundation stands for empowering creatives, and that vision could not have been articulated without Petra and her input. I would work with Petra in every lifetime!
Zoia Kozakov
Founder of Kozakov Foundation
"Without Petra, I don't think I would have ever managed to launch my first digital product."
One of my business goals was to develop the branding for my personal brand, Annabelle Stoeter. When I searched for potential companies to assist with this, I felt a strong misalignment with most of them because they all asked about my niche. Since I’m working on three completely different businesses simultaneously and, as a manifesting generator in human design, I am multi-passionate, I was relieved to find Petra. She was the only one who supported my authenticity and helped me create a personal brand from scratch—a brand that truly aligned with who I am.
Read more
Annabelle Stöter
Founder, Health & Purpose Coach
Fed up with doing everything - and still not growing?
Fed up with doing everything - and still not growing?
You’ve posted. Launched. DIY’d.
You’ve been the face of the brand, the strategist, the designer, the marketer.
But it’s still not clicking — because the system is missing…
You’ve posted. Launched. DIY’d.
You’ve been the face of the brand, the strategist, the designer, the marketer.
But it’s still not clicking — because the system is missing…
There are only 3 spots open every quarter.
No more random launches, last minute drops, or chaotic content.
No more random launches, last minute drops, or chaotic content.
No more random launches, last minute drops, or chaotic content.
Who we are
We’re not just a brand studio. We’re your growth partner.
At House of Five, we help cult-driven, women-led lifestyle brands move from intuition to infrastructure — with brand systems built for clarity, cultural relevance, and scale.
If your vision’s grown faster than your brand, you’re not alone.
Let’s build the kind of brand people obsess over — and you can lead with ✨
Take the quiz and find out
What’s Your Cult Brand Archetype?
Behind every cult-followed brand is a clear identity — a brand archetype. This quiz reveals yours.
In under 3 minutes, you'll get:
✹ A deep-dive into your brand's unique energy
✹ What’s working (and what’s holding you back)
✹ Brand clarity that cuts through
You know you've got the taste. Let’s give it the strategy it deserves.
Take the quiz and find out
What’s Your Cult Brand Archetype?
In under 3 minutes, you'll get:
✹ A deep-dive into your brand's unique energy
✹ What’s working (and what’s holding you back)
✹ Brand clarity that cuts through
You know you've got the taste. Let’s give it the strategy it deserves.
Behind every cult-followed brand is a clear identity — a brand archetype. This quiz reveals yours.
Take the quiz and find out
What’s Your Cult Brand Archetype?
Behind every cult-followed brand is a clear identity — a brand archetype. This quiz reveals yours.
In under 3 minutes, you'll get:
✹ A deep-dive into your brand's unique energy
✹ What’s working (and what’s holding you back)
✹ Brand clarity that cuts through
You know you've got the taste. Let’s give it the strategy it deserves.
Ready to scale without selling your soul?
Imagine your brand in just 6–8 weeks:
✦ Cultural clarity that sets you apart — and scales
✦ A strategic system to launch, grow, and retain with ease
✦ A founder brand that builds visibility without burning you out
✦ A team that actually gets your taste, pace, and ambition
The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.
✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹
Ready to scale without selling your soul?
Imagine your brand in just 6–8 weeks:
✦ Cultural clarity that sets you apart — and scales
✦ A strategic system to launch, grow, and retain with ease
✦ A founder brand that builds visibility without burning you out
✦ A team that actually gets your taste, pace, and ambition
The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.
✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹
Ready to scale without selling your soul?
Imagine your brand in just 6–8 weeks:
✦ Cultural clarity that sets you apart — and scales
✦ A strategic system to launch, grow, and retain with ease
✦ A founder brand that builds visibility without burning you out
✦ A team that actually gets your taste, pace, and ambition
The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.
✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹
FAQs
FAQs
FAQs
What exactly is The Growth OS™?
The Growth OS™ is our signature 6–8 week growth engine designed for founder-led brands ready to scale with structure, clarity, and cultural edge. It combines strategy, systems, and creative direction to help you grow with intention — not just aesthetics.
What if I already have a brand?
Perfect — this isn’t about starting from scratch. The Growth OS™ is for brands with traction that are evolving fast and need a system to match. If you’ve outgrown your current brand, this is your next move.
What kind of results can I expect?
Clients have gone from scattered messaging to strategic clarity, DIY visuals to cult-worthy brand presence, and inconsistent sales to fully booked calendars. Expect sharper confidence, deeper alignment, and growth with soul.
I’m not totally clear on what I need — can I still apply?
Yes. You don’t need a pitch deck or a perfect plan — just ambition and honesty. The short application helps us recommend your next best step, even if you’re still figuring it out.
Do you offer payment plans?
Yes — we offer flexible payment plans for both The Growth OS™ and the Scene Strategy™ Sprint. We’ll walk through all the options on your Fit Call.
Who is House of Five?
We’re a London-based brand growth studio helping founder-led lifestyle brands grow with clarity, structure, and cult-level cultural relevance. We don’t just build pretty brands — we build brand machines that scale with soul.
What do you mean by brand growth?
To us, brand growth isn’t just more followers or flashy campaigns. It’s about building a system that attracts, converts, and retains — rooted in cultural relevance, founder energy, and long-term strategy. It’s the difference between being seen and being followed.
What exactly is The Growth OS™?
The Growth OS™ is our signature 6–8 week growth engine designed for founder-led brands ready to scale with structure, clarity, and cultural edge. It combines strategy, systems, and creative direction to help you grow with intention — not just aesthetics.
What if I already have a brand?
Perfect — this isn’t about starting from scratch. The Growth OS™ is for brands with traction that are evolving fast and need a system to match. If you’ve outgrown your current brand, this is your next move.
What kind of results can I expect?
Clients have gone from scattered messaging to strategic clarity, DIY visuals to cult-worthy brand presence, and inconsistent sales to fully booked calendars. Expect sharper confidence, deeper alignment, and growth with soul.
I’m not totally clear on what I need — can I still apply?
Yes. You don’t need a pitch deck or a perfect plan — just ambition and honesty. The short application helps us recommend your next best step, even if you’re still figuring it out.
Do you offer payment plans?
Yes — we offer flexible payment plans for both The Growth OS™ and the Scene Strategy™ Sprint. We’ll walk through all the options on your Fit Call.
Who is House of Five?
We’re a London-based brand growth studio helping founder-led lifestyle brands grow with clarity, structure, and cult-level cultural relevance. We don’t just build pretty brands — we build brand machines that scale with soul.
What do you mean by brand growth?
To us, brand growth isn’t just more followers or flashy campaigns. It’s about building a system that attracts, converts, and retains — rooted in cultural relevance, founder energy, and long-term strategy. It’s the difference between being seen and being followed.
What exactly is The Growth OS™?
The Growth OS™ is our signature 6–8 week growth engine designed for founder-led brands ready to scale with structure, clarity, and cultural edge. It combines strategy, systems, and creative direction to help you grow with intention — not just aesthetics.
What if I already have a brand?
Perfect — this isn’t about starting from scratch. The Growth OS™ is for brands with traction that are evolving fast and need a system to match. If you’ve outgrown your current brand, this is your next move.
What kind of results can I expect?
Clients have gone from scattered messaging to strategic clarity, DIY visuals to cult-worthy brand presence, and inconsistent sales to fully booked calendars. Expect sharper confidence, deeper alignment, and growth with soul.
I’m not totally clear on what I need — can I still apply?
Yes. You don’t need a pitch deck or a perfect plan — just ambition and honesty. The short application helps us recommend your next best step, even if you’re still figuring it out.
Do you offer payment plans?
Yes — we offer flexible payment plans for both The Growth OS™ and the Scene Strategy™ Sprint. We’ll walk through all the options on your Fit Call.
Who is House of Five?
We’re a London-based brand growth studio helping founder-led lifestyle brands grow with clarity, structure, and cult-level cultural relevance. We don’t just build pretty brands — we build brand machines that scale with soul.
What do you mean by brand growth?
To us, brand growth isn’t just more followers or flashy campaigns. It’s about building a system that attracts, converts, and retains — rooted in cultural relevance, founder energy, and long-term strategy. It’s the difference between being seen and being followed.
© House Of Five Studio 2025 - all rights reserved.
© House Of Five Studio 2025 - all rights reserved.
© House Of Five Studio 2025 - all rights reserved.