Inside House of Five
our story
Founded in 2022, House of Five is a London-based brand studio helping lifestyle founders build brands with real presence.
Not just polished — iconic.
Not just pretty — strategic.
Not just seen — felt.
We exist for women-led brands with something to say. The ones blending creativity with clarity. Culture with intention. The ones who know good design isn’t decoration—it’s direction. And strategy isn’t a luxury—it’s non-negotiable.
Here, we don’t chase trends—we shape them.
From brand strategy to visual identity to fully custom websites, we craft every touchpoint to feel as thoughtful as it looks. Think archetypes and audience maps, layered textures and launch strategy. Editorial precision meets digital intuition.
Built in London. Shaped by subculture. Rooted in obsession-worthy clarity.
Our Approach
01
Clarify
Uncover the vision, strategy, and brand’s unique cultural angle.
01
Clarify
Uncover the vision, strategy, and brand’s unique cultural angle.
01
Clarify
Uncover the vision, strategy, and brand’s unique cultural angle.
02
Create
Translate strategy into strong visual identity & creative direction.
02
Create
Translate strategy into strong visual identity & creative direction.
02
Create
Translate strategy into strong visual identity & creative direction.
03
Craft
Apply visuals across brand touchpoints and site experience.
03
Craft
Apply visuals across brand touchpoints and site experience.
03
Craft
Apply visuals across brand touchpoints and site experience.
04
Cultivate
Launch the brand and shift perception (with confidence).
04
Cultivate
Launch the brand and shift perception (with confidence).
04
Cultivate
Launch the brand and shift perception (with confidence).
The Cult Brand Blueprint
A 6-week brand foundation experience for lifestyle founders ready to become iconic.
What's included:
Strategy & Positioning
✹ 1 x 90-min Brand Strategy Intensive (live 1:1 call)
✹ Brand Archetype Discovery
✹ Dream Client Persona & Behaviour Map
✹ Brand Positioning Framework
✹ Messaging Snapshot (tone of voice, hooks, brand pillars)
Creative Direction
✹ Visual Direction Deck (moodboard, textures, fonts, colour intention)
✹ 1 x Review Call or Loom feedback
✹ 2 rounds of amends - a round of amends can consist of any number of changes as long as they are provided together at the same time (within project timeframe)
Visual Identity
✹ Logo Suite (primary, secondary, mark)
✹ Colour Palette
✹ Typography System (with rationale + application guide)
✹ 5–6 Key Brand Assets
(E.g. Social templates, packaging concepts, promo visual, email header, press asset)
✹ Brand Texture or Pattern Element (for elevated brand feel)
Website Design
✹ 4–5 Page Website Design (Homepage, About, Shop/Offer, Journal, Contact)
✹ Responsive Design (mobile & desktop optimised)
✹ Figma file or Shopify build
✹ Optional: Developer-ready style guide (if needed)
Support & Handoff
✹ 4–5 Page Website Design (Homepage, About, Shop/Offer, Journal, Contact)
✹ Responsive Design (mobile & desktop optimised)
✹ Figma file or Shopify build
✹ Optional: Developer-ready style guide (if needed)
Touchpoints & Access
✹ 3 x 1:1 Calls (Strategy, Visual Direction Review, Final Handoff)
✹ Weekly Email Check-ins (Mon–Thurs, 48h response)
✹ Optional: 30-min bonus “Post-Launch Alignment” call (within 30 days of launch)
Strategy & Positioning
✹ 1 x 90-min Brand Strategy Intensive (live 1:1 call)
✹ Brand Archetype Discovery
✹ Dream Client Persona & Behaviour Map
✹ Brand Positioning Framework
✹ Messaging Snapshot (tone of voice, hooks, brand pillars)
Creative Direction
✹ Visual Direction Deck (moodboard, textures, fonts, colour intention)
✹ 1 x Review Call or Loom feedback
✹ 2 rounds of amends - a round of amends can consist of any number of changes as long as they are provided together at the same time (within project timeframe)
Visual Identity
✹ Logo Suite (primary, secondary, mark)
✹ Colour Palette
✹ Typography System (with rationale + application guide)
✹ 5–6 Key Brand Assets
(E.g. Social templates, packaging concepts, promo visual, email header, press asset)
✹ Brand Texture or Pattern Element (for elevated brand feel)
Website Design
✹ 4–5 Page Website Design (Homepage, About, Shop/Offer, Journal, Contact)
✹ Responsive Design (mobile & desktop optimised)
✹ Figma file or Shopify build
✹ Optional: Developer-ready style guide (if needed)
Support & Handoff
✹ 4–5 Page Website Design (Homepage, About, Shop/Offer, Journal, Contact)
✹ Responsive Design (mobile & desktop optimised)
✹ Figma file or Shopify build
✹ Optional: Developer-ready style guide (if needed)
Touchpoints & Access
✹ 3 x 1:1 Calls (Strategy, Visual Direction Review, Final Handoff)
✹ Weekly Email Check-ins (Mon–Thurs, 48h response)
✹ Optional: 30-min bonus “Post-Launch Alignment” call (within 30 days of launch)
Strategy & Positioning
✹ 1 x 90-min Brand Strategy Intensive (live 1:1 call)
✹ Brand Archetype Discovery
✹ Dream Client Persona & Behaviour Map
✹ Brand Positioning Framework
✹ Messaging Snapshot (tone of voice, hooks, brand pillars)
Creative Direction
✹ Visual Direction Deck (moodboard, textures, fonts, colour intention)
✹ 1 x Review Call or Loom feedback
✹ 2 rounds of amends - a round of amends can consist of any number of changes as long as they are provided together at the same time (within project timeframe)
Visual Identity
✹ Logo Suite (primary, secondary, mark)
✹ Colour Palette
✹ Typography System (with rationale + application guide)
✹ 5–6 Key Brand Assets
(E.g. Social templates, packaging concepts, promo visual, email header, press asset)
✹ Brand Texture or Pattern Element (for elevated brand feel)
Website Design
✹ 4–5 Page Website Design (Homepage, About, Shop/Offer, Journal, Contact)
✹ Responsive Design (mobile & desktop optimised)
✹ Figma file or Shopify build
✹ Optional: Developer-ready style guide (if needed)
Support & Handoff
✹ 4–5 Page Website Design (Homepage, About, Shop/Offer, Journal, Contact)
✹ Responsive Design (mobile & desktop optimised)
✹ Figma file or Shopify build
✹ Optional: Developer-ready style guide (if needed)
Touchpoints & Access
✹ 3 x 1:1 Calls (Strategy, Visual Direction Review, Final Handoff)
✹ Weekly Email Check-ins (Mon–Thurs, 48h response)
✹ Optional: 30-min bonus “Post-Launch Alignment” call (within 30 days of launch)
Ready to stop blending in?
Imagine your brand in just 6 weeks:
✦ Crystal-clear positioning that feels like you.
✦ Branding that turns heads (and boosts sales).
✦ A website that finally matches your vision.
✦ Confidence to launch to, lead, and attract superfans.
The Cult Brand Blueprint is your transformation container—designed to take you from overlooked to iconic.
✹ 3 spots left this round. Apply now and let’s build the brand they won’t shut up about. ✹
Ready to stop blending in?
Imagine your brand in just 6 weeks:
✦ Crystal-clear positioning that feels like you.
✦ Branding that turns heads (and boosts sales).
✦ A website that finally matches your vision.
✦ Confidence to launch to, lead, and attract superfans.
The Cult Brand Blueprint is your transformation container—designed to take you from overlooked to iconic.
✹ 3 spots left this round. Apply now and let’s build the brand they won’t shut up about. ✹
Ready to stop blending in?
Imagine your brand in just 6 weeks:
✦ Crystal-clear positioning that feels like you.
✦ Branding that turns heads (and boosts sales).
✦ A website that finally matches your vision.
✦ Confidence to launch to, lead, and attract superfans.
The Cult Brand Blueprint is your transformation container—designed to take you from overlooked to iconic.
✹ 3 spots left this round. Apply now and let’s build the brand they won’t shut up about. ✹
© House Of Five Studio 2025 - all rights reserved.
© House Of Five Studio 2025 - all rights reserved.
© House Of Five Studio 2025 - all rights reserved.