Inside House of Five

our story

Founded in 2022, House of Five is a London-based studio helping cult-driven, founder-led brands grow with clarity, structure, and cultural edge.

Not just polished — iconic.
Not just pretty — strategic.
Not just seen — felt.

We exist for brands with something to say. The ones blending creativity with clarity. Culture with intention. The ones who know good design isn’t decoration—it’s direction. And strategy isn’t a luxury—it’s non-negotiable.

Here, we don’t chase trends—we shape them.

From cultural positioning to retention flows to founder-led content, we design brands that grow with structure and obsession. Think segmentation meets storytelling, launch calendars layered with POV. Strategic clarity meets editorial sharpness — all built to scale.

Built in London. Shaped by subculture. Rooted in obsession-worthy clarity.

How We Build Cult Brands

Map the Scene

Define your cultural positioning, audience rituals, and influence architecture

Map the Scene

Define your cultural positioning, audience rituals, and influence architecture

Map the Scene

Define your cultural positioning, audience rituals, and influence architecture

Build the Engine

Design your growth system: segmentation, retention, and first-party journeys

Build the Engine

Design your growth system: segmentation, retention, and first-party journeys

Build the Engine

Design your growth system: segmentation, retention, and first-party journeys

Sharpen the Signal

Clarify your founder POV, structure your content vault, and become the signal

Sharpen the Signal

Clarify your founder POV, structure your content vault, and become the signal

Sharpen the Signal

Clarify your founder POV, structure your content vault, and become the signal

Scale with Soul

Launch aligned, lead strategically, and turn visibility into obsession

Scale with Soul

Launch aligned, lead strategically, and turn visibility into obsession

Scale with Soul

Launch aligned, lead strategically, and turn visibility into obsession

THE GROWTH OS™

A 6–8 week brand growth engine for founder-led lifestyle brands ready to scale with clarity, structure, and soul.

What's included:

Scene Strategy™ Sprint

✹ 2-3 weeks

✹ Scene Mapping (audiences, references, rituals)

✹ 12-Month Growth Calendar

✹ Founder POV + Messaging

✹ Creator/Collab Target List

✹ Strategic Summary Deck

Growth OS™

✹ Drop + Hype Calendar

✹ Segment Strategy + Retention Flows

✹ Founder Content OS + Vault

✹Brand Codex + Taste Filters

✹ Notion Delivery Portal + Loom Walkthroughs

Touchpoints & Access

✹ 2–3 Live Calls (Strategy, Delivery, Optional Alignment)

✹ Notion Portal, Looms + async reviews

✹ Optional add-ons: Messaging Upgrade, Retail Kit, Visual Identity

Scene Strategy™ Sprint

✹ 2-3 weeks

✹ Scene Mapping (audiences, references, rituals)

✹ 12-Month Growth Calendar

✹ Founder POV + Messaging

✹ Creator/Collab Target List

✹ Strategic Summary Deck

Growth OS™

✹ Drop + Hype Calendar

✹ Segment Strategy + Retention Flows

✹ Founder Content OS + Vault

✹Brand Codex + Taste Filters

✹ Notion Delivery Portal + Loom Walkthroughs

Touchpoints & Access

✹ 2–3 Live Calls (Strategy, Delivery, Optional Alignment)

✹ Notion Portal, Looms + async reviews

✹ Optional add-ons: Messaging Upgrade, Retail Kit, Visual Identity

Scene Strategy™ Sprint

✹ 2-3 weeks

✹ Scene Mapping (audiences, references, rituals)

✹ 12-Month Growth Calendar

✹ Founder POV + Messaging

✹ Creator/Collab Target List

✹ Strategic Summary Deck

Growth OS™

✹ Drop + Hype Calendar

✹ Segment Strategy + Retention Flows

✹ Founder Content OS + Vault

✹Brand Codex + Taste Filters

✹ Notion Delivery Portal + Loom Walkthroughs

Touchpoints & Access

✹ 2–3 Live Calls (Strategy, Delivery, Optional Alignment)

✹ Notion Portal, Looms + async reviews

✹ Optional add-ons: Messaging Upgrade, Retail Kit, Visual Identity

✹ LEARN MORE + APPLY ✹

LEARN MORE + BOOK A FREE CALL

✹ LEARN MORE + APPLY ✹

get the vibes

the true essence playlist

Listen on spotify

Ready to scale without selling your soul?

Imagine your brand in just 6–8 weeks:

✦ Cultural clarity that sets you apart — and scales

✦ A strategic system to launch, grow, and retain with ease

✦ A founder brand that builds visibility without burning you out

✦ A team that actually gets your taste, pace, and ambition

The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.

✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹

✹ LEARN MORE + APPLY ✹

Ready to scale without selling your soul?

Imagine your brand in just 6–8 weeks:

✦ Cultural clarity that sets you apart — and scales

✦ A strategic system to launch, grow, and retain with ease

✦ A founder brand that builds visibility without burning you out

✦ A team that actually gets your taste, pace, and ambition

The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.

✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹

✹ LEARN MORE + APPLY ✹

Ready to scale without selling your soul?

Imagine your brand in just 6–8 weeks:

✦ Cultural clarity that sets you apart — and scales

✦ A strategic system to launch, grow, and retain with ease

✦ A founder brand that builds visibility without burning you out

✦ A team that actually gets your taste, pace, and ambition

The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.

✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹

✹ LEARN MORE + APPLY ✹

Inside House of Five

our story

THE GROWTH OS™

the true essence playlist

Ready to scale without selling your soul?

Imagine your brand in just 6–8 weeks:

✦ Cultural clarity that sets you apart — and scales

✦ A strategic system to launch, grow, and retain with ease

✦ A founder brand that builds visibility without burning you out

✦ A team that actually gets your taste, pace, and ambition

The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.

✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹

Ready to scale without selling your soul?

Imagine your brand in just 6–8 weeks:

✦ Cultural clarity that sets you apart — and scales

✦ A strategic system to launch, grow, and retain with ease

✦ A founder brand that builds visibility without burning you out

✦ A team that actually gets your taste, pace, and ambition

The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.

✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹

Ready to scale without selling your soul?

Imagine your brand in just 6–8 weeks:

✦ Cultural clarity that sets you apart — and scales

✦ A strategic system to launch, grow, and retain with ease

✦ A founder brand that builds visibility without burning you out

✦ A team that actually gets your taste, pace, and ambition

The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.

✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹

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Inside House of Five

our story

THE GROWTH OS™

the true essence playlist

Ready to scale without selling your soul?

Imagine your brand in just 6–8 weeks:

✦ Cultural clarity that sets you apart — and scales✦ A strategic system to launch, grow, and retain with ease✦ A founder brand that builds visibility without burning you out✦ A team that actually gets your taste, pace, and ambition

The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.

✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹

Ready to scale without selling your soul?

Imagine your brand in just 6–8 weeks:

✦ Cultural clarity that sets you apart — and scales✦ A strategic system to launch, grow, and retain with ease✦ A founder brand that builds visibility without burning you out✦ A team that actually gets your taste, pace, and ambition

The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.

✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹

Ready to scale without selling your soul?

Imagine your brand in just 6–8 weeks:

✦ Cultural clarity that sets you apart — and scales✦ A strategic system to launch, grow, and retain with ease✦ A founder brand that builds visibility without burning you out✦ A team that actually gets your taste, pace, and ambition

The Growth OS™ is your plug-and-play brand engine — built for cult-status growth, cultural sharpness, and founder alignment.

✹ Only 3 spots available per quarter. Apply now and let’s build the brand they won’t stop talking about ✹

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✦ Cultural clarity that sets you apart — and scales

✦ A strategic system to launch, grow, and retain with ease

✦ A founder brand that builds visibility without burning you out

✦ A team that actually gets your taste, pace, and ambition

✦ Cultural clarity that sets you apart — and scales

✦ A strategic system to launch, grow, and retain with ease

✦ A founder brand that builds visibility without burning you out

✦ A team that actually gets your taste, pace, and ambition

✦ Cultural clarity that sets you apart — and scales

✦ A strategic system to launch, grow, and retain with ease

✦ A founder brand that builds visibility without burning you out

✦ A team that actually gets your taste, pace, and ambition